We honor Susan Wojcicki, whose legacy has profoundly shaped YouTube and the global creator economy. RIP, Susan!

Who We Are

Welcome to OctopusX, A team build by Creators for Creators. Born from a simple yet profound desire to help creators, as well as by creating content create impact in the world, we started on our journey in 2022, aiming to revolutionize the Creator Economy. As creators ourselves, we understood the hurdles in creating meaningful content, growing an audience, and turning passion into livelihood. Thus, OctopusX was born - a haven for creativity, innovation, and growth.

All started with a big dream: make it super easy for creators like you and us to share our work, reach more people, and actually make a living doing what we love.

OctopusX is a media-tech startup; we're a team of innovators, storytellers, and dreamers. We started from a simple desire to help content creators shine. Through our cutting-edge digital products, tools, assets, and resources, we open doors to endless creative possibilities.

Our mission is to open up new opportunities for creativity, making it easier for creators to produce high-quality content, grow their audience, and monetize their work. We believe in the power of content to change the world, and we're here to make creators more powerful then ever.

The digital world keeps changing, and so do the hurdles for creators. At OctopusX, we're building a place where creativity and technology come together perfectly. We're focused on tackling the big problems—like earning money from content, making production process easier, or managing content and products. Our strategy covers everything, making sure every creator gets heard and has the space to thrive.

What We Do

This site, OctopusX, is a collection of our ideas and projects that inspire us. We are a team of content creators and creative minds dedicated to producing high-quality content, that what make us independent and bootstrapped. Creating content and working with creators allows us to develop digital products, tools, and resources for fellow creators. We're proud of creating ytshops and our commitment to supporting creators and the global creator economy. Explore all of our products here!

Why We’re Here

We’re on a mission to fuel The Creator Economy by doing what we love most: creating. Whether it’s content that change others life, digital products that solve real problems, or assets that creators can use to improve their work, we’re all in. And the best part? We’re always cooking up something new, driven by fresh ideas and the endless possibilities of what we can create together.

Our vision

At OctopusX, we've got a vision that guides us every day: to make the world a better place using content. We see a future where creating isn’t just for the few but for everyone with a story to tell or an idea to share. Our dream is to break down the barriers that hold creators back, making it super easy for everyone to share their talents, reach people all over the world, and make a living doing what they love. We’re here to build a community where creativity is limitless, and together, we can shape the future of The Creator Economy. Let’s make something awesome happen.

OUR STORY

Core Values

We Live Locally, We Thrive Globally: We believe in the power of local roots. We'll grow our global presence by embracing the talent and resources right here at home, while staying connected through the digital world. Our journey starts locally, but together, we'll make a worldwide impact.

We are Creator Obsessed: We work tirelessly to earn creators trust and business by solving their problems, maximising their revenue or lowering their costs. We surprise and delight them.

We Encourage Change Makers: We stand apart from the average. We ensure people of diverse backgrounds feel welcome. We encourage different opinions, decisions and approaches to be heard, and then we come together and build.

We Build for Next Generation: We see beyond the present, aiming for making a positive difference for the long run. Our drive is to create content and products that not only resonate now, but remain relevant and positive for the next 100 years. For us, it's clear - good stays good, bad stays bad. We uphold a clean and ethical stance, we keep away from anything negative or harmful, ensuring that what we create is something we're proud of, something that can make life better, today and for generations to come.

Our team

Our strength lies in our individuality. Set up by Esther Bryce, the team strives to bring in the best talent in various fields, from architecture to interior design and sales.